Analysis Tools and Advertising

Privacy Settings

Here you can configure your privacy settings. In general, we use your data only for purposes for which we have a legal basis or your consent.

Piwik Pro

You can refuse data collection and data storage with future effect at any time by modifying your Internet browser. To do this, open your browser settings and select the option of blocking third party cookies.

This website uses PIWIK PRO Cloud, a web analysis service provided by PIWIK. PIWIK PRO Cloud uses "cookies" – text files which are saved on your computer or smartphone, in order to help us analyse how visitors use the web site. PIWIK stores and processes information about website usage generated by the cookies on servers in Germany.

IP addresses are completely anonymized before the collected data becomes accessible to us via PIWIK Suite. It is not possible to reverse IP address anonymization or assign IP addresses to collected data. This information benefits us by allowing us to evaluate the user activity of visitors to our web site, generate reports about this, and, finally, to improve the web site experience for our visitors. PIWIK will not pass on this information to third parties or use it for marketing or advertising purposes of any type. You can completely refuse tracking on this website. Click here to set a so-called opt-out cookie.

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies, and does not perform stand-alone analyzes. It is only used to manage and play the tools that are integrated via it. However, Google Tag Manager captures your IP address, which can also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in a rapid and uncomplicated integration and administration of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent comprises the storage of cookies or the access to information in the user's terminal device (e.g. device fingerprinting) in the sense of the German TTDSG (telecommunication and telemedia data privacy). The consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyze the behavior of the website visitors. In this case, the website operator receives various usage data, such as e.g. page views, length of visit, operating systems used and user origin. This data is assigned to the respective terminal device of the user. There is no assignment to a device ID.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing the user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both his website and his advertising. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent comprises the storage of cookies or the access to information in the user's terminal (e.g. device fingerprinting) in the sense of the TTDSG. The consent can be revoked at any time.

The transfer of data to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP Anonymization

We have activated the function IP anonymization on this website. This will shorten your IP address by Google within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area prior to transmission to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide further services related to website use and Internet use to the website operator. The IP address transmitted by your browser within the framework of Google Analytics will not be combined with other data from Google.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, see the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics Demographics

This website uses the "demographic features" function of Google Analytics to enable website visitors to display appropriate advertisements within the Google advertising network. This allows reports to be produced containing information on the age, gender and interests of the page visitors. This data comes from interest-related advertising from Google as well as from third-party visitor data. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Objection against data collection".

Order Processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Evalanche

We use the marketing tool Evalanche. The supplier is SC-Networks GmbH, Würmstraße 4, 82319 Starnberg (hereinafter Evalanche).

Evalanche is a tool to optimize and automate our marketing activities. With Evalanche, we can automate our lead generation and target our website content. Furthermore, we can analyze the user behavior of our website visitors and trigger further marketing actions on this basis. For this purpose, Evalanche stores various data of the website visitors, such as addresses, interests, geographical location and the like.

Evalanche is certified according to the internationally recognized IT security standard ISO 27001.

Evalanche is used on the basis of the responsible person's legitimate interest in optimizing his marketing campaigns. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent comprises the storage of cookies or the access to information in the user's terminal device (e.g. device fingerprinting) in the sense of the German TTDSG (telecommunication and telemedia data privacy). The consent can be revoked at any time.

Order Processing

We have concluded a contract for order processing (AVV) with the aforementioned supplier. This is a contract prescribed by data protection law, which ensures that the contract only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.